In this tactical episode, we break down exactly how to prepare the market data for your listing appointments - and why less might actually be more. (Which is definitely not what we say about wine or emergency snacks in our cars.) As listing agents with 30 combined years of "figuring it out," we've discovered that how you present data matters more than the encyclopedia of papers you bring that makes you look important but mostly just gives you back problems. Whether you're a data-heavy preparer like Jen who creates a binder thick enough to stop bullets, or a bring-the-minimum-and-pull-live specialist like Annalie who shows up with basically one piece of paper and unwavering confidence, you'll learn exactly what market trends to track, how to create appraisal-focused analysis, and what to leave behind with potential sellers to win more listings. Because let's be honest - we've all printed out 50 pages of comps only to have them become completely irrelevant before we even get back to our cars.

CHAPTERS:

00:00 - Introduction and importance of data preparation

02:30 - The macro market view every agent needs

05:15 - How to create an appraisal range analysis

10:40 - Active competition analysis strategies

15:25 - Jen's comprehensive data packet approach

21:15 - How to make your analysis collaborative, not prescriptive